MY SERVICES
Strategy and content services that deliver
I help ambitious leaders, time-strapped teams, and fast-growing agencies with a range of services; from one-off copywriting projects to large-scale projects, and everything in between.
Sometimes, this means working intensely with an organisation to develop, set-up and implement a new strategy, while for others, I’m the extra pair of hands they might need to produce a range of new content assets such as blogs, press releases, videos when time is tight.
My typical client
01.
A small business owner, agency or founder that needs to outsource some, or all, of its content marketing or corporate comms.
02.
An organisation that needs strategic direction for its marketing activities, at a key junction in its growth strategy.
03.
A large corporate that needs an extra pair of hands to accelerate its marketing and employer efforts for a specific project or event.
Value Proposition
Development
The foundation to any great content marketing strategy. I can help you to develop a strong Customer Value Proposition, which clearly defines your value and where you fit in the market. I can also work with you to bring it to life through your content marketing and brand activity.
I offer a range of strategic services designed to meet your need, no matter what stage of the journey you’re at. And if you’re not sure what you need, give me a call to discuss your current challenge or goal, and we’ll take it from there.
My Services
Content Strategy Design
This involves defining both your strategy, and identifying the topics and tactics that sit hand-in-hand with your Value Proposition. It’s everything you need to set you apart from your competitors. I can also work with you to develop an effective content creation process too.
Video Concepts
& Scripting
I write engaging video scripts that translate your brand message into a tangible, visual world, motivating your audience into action. I can work with existing content - or craft from scratch - developing the themes, key messages, and storyboard together with you and the video editing team.
Social Media Strategy
Whether you’re well on your way or just starting out, social media should partner seamlessly with your wider content strategy. I’ll help you define a plan - including which platforms are right for reaching your target audience - plus show you how to use socials to amplify all of your content.
Corporate Communications
Often forgotten, but very often the most valuable content to have in your armoury. Having worked in-house for six years, I’m well versed in writing strategic content for sales pitches and materials, to make your service/product mightily enticing for new and existing clients.
Award-Winning Award Entries
During my 14-year career I have written many an award entry, helping an array of companies win awards and get noticed. I’ve also ghostwritten speeches, internal director announcements and thought-leadership bylines; helping companies get the right message heard in the right way.
White Paper Production
Perfect for unveiling new services and products, white papers are a great way for you to engage target audiences and gain new leads, while also positioning yourself as a market leader via a strategic PR campaign. I can handle everything from the research, to writing and editing, right through to the creative production and delivery.
Promotion
& PR
Combining PR and content marketing is often the fastest route to gaining huge exposure quickly. I’m highly experienced in press release writing and understand the importance of choosing the right high-impact media hook for the right audience. I can also support with distribution and maintaining positive media relationships.
Copywriting & Ghost Writing
I can write the specifications for content and oversee the implementation, but can also draft the entire blog / article from inception, to research, to publish, if needed. I have a long track record of writing persuasive content for both B2B and B2C, each aimed at engaging, or compelling your audience into action.
Editing &
Proofing
This is the stage in content production that is so often overlooked, but it really is the most important one. I offer a thorough and sensitive treatment of your words, including both typo and consistency checking, as well as Americanisation for materials such as articles, blog posts and external/internal literature.
Web Copy
Writing
I create persuasive, SEO-friendly content to attract visitors and make your customers stick around and engage. Depending on your requirements, I can create websites from scratch or conduct a content overhaul. I work as an extension of your own team to make sure your website helps you to achieve your wider business goals.
Internal
Comms Strategy
A well thought-out internal communications strategy is critical to the success of your organisation. I will work with you to assess how you can improve internal communications to support your organisation’s business strategy, facilitate change and boost employee engagement. I can also support by creating the required internal assets too.
